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RRecurso

Giving and Volunteering for Companies

Recurso

Recurso publicado por: Causecast

Creado en: 09/07/2013

Descripción del recurso

With all the discussion of corporate social responsibility nowadays, it's easy to confuse CSR with corporate philanthropy. But these two business imperatives are, indeed, distinct, with strategies that operate differently within companies and within the communities they impact.

Corporate philanthropy is just one form of corporate social responsibility. As with all forms of CSR, corporate philanthropy can provide a company with a "halo effect" and an uptick in employee engagement, but the long-term strategies of CSR are more likely to affect a company's global community impact and bottom-line.