Recurso publicado por: Causecast
Creado en: 26/10/2012
Sidewalks strewn with autumn leaves. Pumpkins dotting doorsteps. Christmas decor making an early debut. It's that wonderful time of year again.
For Corporate America, 2012 has already faded in the rearview mirror. The focus now is all about figuring out how budgets will be allocated to increase market share and maintain (or gain) a competitive edge in 2013. Often lost in this bottom-line frenzy is financial consideration for how corporate giving and corporate volunteer programs will be implemented or improved next year. But if you're mindful of how these programs are increasingly important to employees and consumers alike, it's time to think about strengthening your corporate philanthropy muscle now, before your company's 2013 dollars are all spoken for.