Recurso publicado por: Causecast
Creado en: 31/10/2012
The best ideas in corporate social responsibility don't always come from the boardroom or the CSR manager. Sometimes they come from ordinary folks just trying to do their best.
Case in point, a corporate fundraising effort by AT&T to support Cell Phones for Soldiers, a project that stemmed from the hearts, minds and piggy banks of Robbie and Brittany Bergquist, 12 and 13 years old at the time of the project's launch eight years ago. Since the Bergquists launched their effort, Cell Phones for Soldiers has paid for over 168 million minutes of free talk time, provided more than 2.3 million calling cards and recycled over 10.5 million phones to help America's servicemen and women. Other companies sponsoring CPS include Chevrolet, BJ's Wholesale Club, Comcast, Recellular and Verizon.
That's leading corporate philanthropy impact from the bottom up.