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PPrograma

Master in Fashion, Experience & Design Management

Programa

Programa publicado por: SDA Bocconi School of Management

Publicado el: 14/12/2012

Descripción del programa

The Master in Fashion, Experience & Design Management (MAFED) is 12-month full-time international Program aimed at the culture of result oriented creativity, awareness of the Beautiful, inventiveness, luxury and the way they can successfully interact with strategy, operations and marketing. The Program is run in collaboration with Altagamma, an association of internationally renowned Italian companies operating at the high end of the luxury brand market.

CONTENTS

The structure is strongly cross-disciplinary. SDA Bocconi's strong partnership with business communities ensures the perfect blend of art, craft and science that is the essence of fashion and design.

The MAFED program consists of: general management courses, specialized courses on Fashion, Design & Experience Management, field projects and advanced seminars. Students without a business background may attend pre-courses before the beginning of the program.

Completing the course students will possess a solid understanding of business and marketing planning and control tools being able to apply advanced product, brand, retail management techniques within a fast-moving and global business environment.

PRE-COURSES

For those who do not have a business background the Master starts in November: with Pre-courses, establishing and creating a common managerial platform among participants.

  • Business Administration
  • Accounting and Control System Management
  • Quantitative Methods

All participants, including those who did not attend Pre-courses, are required to take the Pre-courses exams at the beginning of the Program.

GENERAL MANAGEMENT

From January on, Courses in General Management allow participants to acquire methodological tools, providing an in-depth understanding of the key concepts which every professional should be familiar with in order to manage a company, with a specific focus to fashion and design based companies.

  • Accounting & Management Control Systems
  • Marketing Management
  • Corporate Finance
  • Business Policy
  • Data Analysis for Marketing Research
  • Organization Design and Human Resources Management
  • Business Plan

SPECIALIZED COURSES: FASHION, DESIGN & EXPERIENCE MANAGEMENT (January - November)

Specialized courses provide an in-depth understanding of the key managerial processes in fashion and design based companies as well as in those where the purchasing behavior depends on the value of the experience.

  • History and Industry Analysis
  • Management in Symbol Intensive Companies
  • Management in Design-Based Companies
  • Product Design in Fashion
  • Operations & Supply Chain Management
  • Sales & Retail Management
  • International Business
  • Technology Strategy of the Fashion Industry
  • Communication Management
  • Management of Creativity
  • Advanced Brand Management
  • Advanced Retail Management

FIELD PROJECTS : June - November

Starting from June participants are asked to apply theories learned in class into real life. In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

  • Field Projects

SEMINARS

Seminars allow participants to deepen advanced topics and learn state of the art methodologies and tools to deal with them.

  • The Italian and the French system in comparison
  • Customer Relationship Management
  • Semiotics
  • Media Analysis
  • Monitor (Financial Communication)
  • Licensing Management
  • Competing Successfully in Jewellery and *Watch Industries

Tuition fee details

The total fee for the 2013 edition is € 27.000 (twenty seven thousand), to be paid in four installments:

1st Installment € 8.000 on Confirmation of Admission

2nd Installment € 8.000 within and no later than 16th January 2013

3rd Installment € 5.500 within and no later than 19th March 2013

4th Installment € 5.500 within and no later than 21st May 2013

Cómo participar

University Degree (or equivalent) in any discipline.
Candidates from disciplines other than business administration must attend pre-courses in November and December;
International profile with at least two years professional experience;
Italian language instruction. Although the program is conducted mostly in English, participants not fluent in Italian must take an Italian course for beginners during the first part of the program;
Fluency in English. Candidates whose mother tongue is not English are required to submit a TOEFL or IELTS result (*).

  • TOEFL results can be submitted to the SDA Bocconi School of Management using code number 0698.
    This will allow our office to directly receive the result of the exam.
    Candidates who have already taken the test must contact ETS to have their original score report forwarded to the Admissions Office;
    The admission process

Includes two phases:

Phase One
Initial selection. Once your application is complete and reviewed, you will be notified if you have been shortlisted for the selection test or if your application was unsuccessful.

Phase Two
Selection test. Shortlisted candidates are required to take a written test in order to verify personal attitudes and abilities. The test deals with a case analysis and discussion and will be sent to candidates by e-mail.

The selection process takes place throughout the year with the following deadlines:

2nd Application Deadline: 13 July 2012 (expired)
First Selection by: 10 September 2012
Test by: September 2012
Final decision: 5 October 2012

Applicants who pass the initial selection but are not admitted to the Program may be included on a waitlist. The waitlist for both application deadlines will be opened in October and further admissions will be communicated through e-mail by 15 October 2012.
Application Form

Documents

The form must be completed in English and includes:

Personal information
Professional information
Reasons for applying to MAFED
Other aspects of the candidate's personality and motivation
Detailed CV, Degree Certificate and Transcript
The program is tailored for university graduates with at least two years of working experience. You must submit a detailed CV and an official degree certificate (in English or Italian) from the college or university attended. The certificate must show the type of degree, the enrollment dates and the date of graduation. You are also required to submit an original/official or certified original transcript of grades (in English or Italian) from the college or university attended. This must include grades for individual subjects and the grading scale. Applicants who obtained a university degree in Italy must provide a self-declaration of the Degree Certificate and Transcript (form provided by their university). This self-declaration is only for students graduated from Italian universities.
A copy of TOEFL or IELTS results for English language
If English is not your mother language, you must provide a TOEFL or IELTS result to prove your written and spoken English. Results obtained before January 2007 are no longer valid.
Four passport-size photos on a light background and signed on the back
Copy of ID or Passport