The B Team is a not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.
The initial B Leaders include: Shari Arison, Sir Richard Branson, Kathy Calvin, Arianna Huffington, Mo Ibrahim, Guilherme Leal, Strive Masiyiwa, Dr. Ngozi Okonjo-Iweala, François-Henri Pinault, Paul Polman, Ratan Tata, Zhang Yue, Professor Muhammad Yunus and Jochen Zeitz. Joining The B Team as Honorary B Leaders are Mary Robinson and Dr. Gro Harlem Brundtland representing People and Planet.
Working with a global community of advisors and partners, The B Team seeks to develop and implement a Plan B for business that puts people and planet alongside profit. The B Leaders will focus on execution and action, catalysing and amplifying others' efforts by undertaking specific global Challenges where their collective voice can make a difference.
The B Team Founders and Co-Chairs are Sir Richard Branson and Jochen Zeitz. They are joined by supporters who make up the Founders Circle including Derek Handley (founding CEO), Havas Media, Strive Masiyiwa, Joann McPike, Blake Mycoskie, Kering/PUMAVision, The Rockefeller Foundation, The Tiffany & Co. Foundation and Virgin Unite (initial incubator of The B Team). For more information, please follow @thebteamhq on Twitter.