Industry: Not‐for‐Profit, Environmental, Food
Department: Marketing
Reports to: Marketing Director, Restaurant Manager
Date posted: January 7, 2013
Date of internship: February 1, 2013
Compensation: Unpaid
The New Leaf Restaurant & Bar is an enterprise of New York Restoration Project (NYRP), a non-profit organization dedicated to reclaiming and restoring New York City parks, community gardens and open space. NYRP restored and now operates New Leaf, a fine-dining establishment located in Fort Tryon Park. All net proceeds from New Leaf support NYRP.
We are currently seeking a Business-to-Business (B2B) Marketing Intern for a wide range of marketing activities for the restaurant, mainly involving research, development and implementation of a robust B2B program. This includes on-site marketing material and outreach to, and relationship-building with, commercial and residential buildings, local businesses and organizations.
Nestled in Manhattan's historic Fort Tyron Park, the New Leaf Restaurant & Bar offers a stylish and unforgettable dining experience in a forest setting. Drawing inspiration from local green markets, upstate New York farms, New York City's community gardens and the New Leaf's very own herb garden, Executive Chef Scott Campbell creates a constantly changing and imaginative modern American menu featuring seasonal dishes.
Qualified intern must commit to working 4-6 hours a week, or, if desired, the minimum number of hours required for earning school credit. He/she will work primarily out of NYRP's main office. Light travel to New Leaf will also be expected.
Intern duties include:
- Research local businesses and organizations that are appropriate for partnership in drawing local Manhattanites by referral and promotional deals
- Help design a referral program with select local businesses, including concierge services at residential and commercial building, and real estate offices in uptown Manhattan
- Connect with, and maintain, relationships with local businesses in the area
- Pitch discounts, and cross-promotional and reward programs to local organizations
- Help measure effectiveness of these programs and relationships
- Assist in the drafting of marketing and publicity collateral
- Perform administrative tasks as asked by the marketing team
- Light travel in Manhattan may be required
Qualifications:
- Enrolled in college, have a college-level degree and/or 1 year of professional marketing/PR experience
- Extremely organized and detailed-oriented
- Excellent writing and interpersonal skills
- Highly motivated and versatile
- Creativity and initiative to seek out new approaches and contacts
- Must be proficient in Microsoft Applications (Excel, Word, PowerPoint, Outlook) and have basic graphic design ability
